Sector branding ABSL’s mission is to build the sector’s recognition on the national level. At the same time, through major international media outlets, it draws attention to Poland as one of the most mature global destinations for the sector’s investment. The business service sector is on its way to becoming the largest source of private sector jobs, especially for young, qualified graduates, newly entering the labor market. Through dedicated campaigns ABSL raises awareness of career opportunities offered by the sector. It reaches out directly to students to help them prepare for the job market.